Tata Tea is India’s largest packaged tea brand. Today, 1 in every 3 Indian households consumes tea from the brand’s extensive range of variants. With 4 national and 3 regional brands, Tata Tea keeps the diverse preferences of its consumers in mind, offering an eclectic range of flavours and tastes in its portfolio of tea products.
Tata Tea began its journey more than 25 years ago, when the packaged tea market was dominated by 1 large player with over 70% market share. While most saw entering this market as an almost impossible task, Tata Tea envisioned an opportunity.
Today, Tata Tea has an exclusive product for everyone across India, in a taste and flavour they love and at a price they can afford.